Australian Fashion Labels – the Adelaide-based company whose labels now have over 3,000 stockists worldwide and satellite offices in Melbourne, Los Angeles and Shanghai – have enjoyed exponential growth since its inception in 2007.  Each of the company’s labels – C/MEO COLLECTIVE, Finders Keepers, Keepsake, The Fifth Label, and Jaggar represent a distinct aesthetic within the contemporary womenswear market, through their focus on on-trend shapes, exclusive prints and quality fabrications. With a growing online presence in retailer BNKR, Australian Fashion Labels continues to be one of the most exciting fashion houses out of Australia.

We are seeking an experienced and passionate Marketing Coordinator to join our team in Shanghai. This position has responsibility for developing and maintaining our network of Chinese influencers, building rapport and fostering relationships accordingly. The role also focuses on optimising our online marketing channels, working closely with local and global teams across PR, Marketing and Sales, aligning activity with and contributing to overarching strategy.

You will regularly analyse and report on metrics and data – sharing insight with our teams and taking initiative to maximise engagement, growth and revenue across digital channels.  It is crucial that you continually manage various tasks and changing priorities, adhering to deadlines and communicating accordingly.

Taking a proactive approach, you will contribute to your team’s KPI targets and goals, whilst also meeting or exceeding your own and contributing to an engaged team environment.

The main responsibilities include but are not limited to:

  • Managing and optimising all Chinese online marketing channels (CRM, paid search, SEO, display, affiliate and social) for all AFL labels and BNKR;

  • Concepting, creating, monitoring performance of and optimising various digital campaigns, ads and ad sets across all AFL labels and BNKR - including to support wholesale;

  • Working with global digital marketing teams to align messaging and campaigns across channels - in alignment with overarching marketing objectives and strategy;

  • Working collaboratively with global teams to concept campaign ideas and strategy to maximise customer acquisition and retention;

  • Monitoring performance as against spend and allocated budgets to optimise ROI across channels;

  • Assisting with translation and localisation of onsite marketing and messaging;

  • Actively growing and maintaining relationships with network of partners, affiliates, KOLs, Daigous etc;

  • Tracking and thoroughly reporting on performance of all local digital marketing campaigns and channels - working with management to analsye, optimise and inform forward planning;

  • Overseeing and offering support to local team, including Social Media Editor, to ensure alignment with brand voice and strategy of all activity;

  • Linking all initiatives back to set KPIs, continually striving to exceed and supporting team to do the same;

Core Competencies:

  • Creative thinker who can brainstorm innovative ideas and strategies.

  • Highly organized and flexible with proven multi-tasking ability.

  • Superior attention to detail.

  • Familiarity with social media platforms especially Weibo and WeChat

  • Confident, enthusiastic, passionate about fashion / creative industries.

  • An instinct for fashion and inherent creative eye.

  • Excellent personal presentation.

  • Strong sense of brand and fashion editorial marketing.

  • Advanced communication skills, both written and verbal.

  • Ability to work well under pressure in a fast -paced, collaborative environment.

  • Alignment with AFL culture, policies and personnel procedures.

To be successful in this role, you will have:

  • Relevant tertiary qualification in Marketing or Communications (preferred).

  • Minimum of 2 years industry experience in an aligned role.

  • Fluent in written and spoken English and Mandarin.

  • Mac literacy.



At Australian Fashion Labels, we are committed to maintaining the vibrant staff culture within our office, and ensure that our staff are regularly rewarded for their achievements and work ethic. This position is based within our beautiful newly refurbished Adelaide Head Office, in the heart of the CBD. our management team receive leadership training and development, as well as regular team bonding and culture activity.

If you are looking to be part of a fast-paced, creative, challenging and rewarding environment, please send your application including any portfolio to

*Only suitable applicants will be contacted