DEAN@AUSLABELS.COM.AU   QUALS - B. ECONOMICS, MAICD   • As Chairman and Corporate Ambassador, Dean is responsible for managing customers, business development and the overall company strategy  • Dean co-founded the AFL business with Melanie in June 2007 and was originally in a Managing Director role  • Prior to founding AFL, Dean’s business experience was in accounting, sales and marketing management roles for multi-national corporations including Electrolux and Steinhoff Australia (furniture manufacturer retailer)

DEAN@AUSLABELS.COM.AU
QUALS - B. ECONOMICS, MAICD

• As Chairman and Corporate Ambassador, Dean is responsible for managing customers, business development and the overall company strategy

• Dean co-founded the AFL business with Melanie in June 2007 and was originally in a Managing Director role

• Prior to founding AFL, Dean’s business experience was in accounting, sales and marketing management roles for multi-national corporations including Electrolux and Steinhoff Australia (furniture manufacturer retailer)

DEAN FLINTOFT
CO-FOUNDER / CHAIRMAN

MELANIE@AUSLABELS.COM.AU   QUALS - RETAIL AND DESIGN   • Melanie is responsible for driving all creative elements of the AFL business since co-founding in June 2007. Melanie works closely with our design teams, planning, buying and sales in order to seasonally plan each monthly collection informed by trends as well as data  • Melanie also has oversight of PR, marketing, wholesale and retail to ensure a balance of aesthetic, brand voice and commerciality in all elements  • Melanie’s experience is design and retail focused, and as founder has deep understanding of building brands, products and customer relationships

MELANIE@AUSLABELS.COM.AU
QUALS - RETAIL AND DESIGN

• Melanie is responsible for driving all creative elements of the AFL business since co-founding in June 2007. Melanie works closely with our design teams, planning, buying and sales in order to seasonally plan each monthly collection informed by trends as well as data

• Melanie also has oversight of PR, marketing, wholesale and retail to ensure a balance of aesthetic, brand voice and commerciality in all elements

• Melanie’s experience is design and retail focused, and as founder has deep understanding of building brands, products and customer relationships

MELANIE FLINTOFT
CO-FOUNDER / CREATIVE DIRECTOR

BLAKE@AUSLABELS.COM.AU  QUALS - BCOMM; CA; GRAD DIP FORENSIC STUDIES (ACCOUNTING)  • Blake is a Chartered Accountant with 20 years experience across commerce, forensic accounting and corporate finance roles  • Blake joined AFL in November 2014, and is responsible for the overall operations of the business including the development, communication and implementation of the company’s strategy. Blake ensures the company has a sound governance structure and systems for risk management, reporting and decision making  • Blake’s previous roles included spending 2 years in the UK as an analyst for a media company and 8 years as CCO and CFO of an energy technology company including 3 years based in the USA, working across North America and Asia

BLAKE@AUSLABELS.COM.AU
QUALS - BCOMM; CA; GRAD DIP FORENSIC STUDIES (ACCOUNTING)

• Blake is a Chartered Accountant with 20 years experience across commerce, forensic accounting and corporate finance roles

• Blake joined AFL in November 2014, and is responsible for the overall operations of the business including the development, communication and implementation of the company’s strategy. Blake ensures the company has a sound governance structure and systems for risk management, reporting and decision making

• Blake’s previous roles included spending 2 years in the UK as an analyst for a media company and 8 years as CCO and CFO of an energy technology company including 3 years based in the USA, working across North America and Asia

BLAKE WILLIAMS
CEO

ALEX@AUSLABELS.COM.AU   QUALS - MBA   • Alex is a business analyst with over 20 years experience in managing changes of systems and processes across sales, manufacturing and logistics functions  • Alex joined AFL in July 2015 to implement changes in the Logistics and Supply Chain processes, which covers the global operational requirements of AFL plus implantation of a new ERP and BI tool  • Alex’s previous roles included the setting up of a global third party service structure in the electronics space and having a pivotal role in various change management

ALEX@AUSLABELS.COM.AU
QUALS - MBA

• Alex is a business analyst with over 20 years experience in managing changes of systems and processes across sales, manufacturing and logistics functions

• Alex joined AFL in July 2015 to implement changes in the Logistics and Supply Chain processes, which covers the global operational requirements of AFL plus implantation of a new ERP and BI tool

• Alex’s previous roles included the setting up of a global third party service structure in the electronics space and having a pivotal role in various change management

ALEX KALENJUK
Coo

 
 
MEIPING@AUSLABELS.COM   QUALS - BCOMM (FINANCE); BA (MANDARIN CHINESE)   • Mei joined AFL in October 2014 and is responsible for building AFL’s overall presence in China. Mei leads the execution of the marketing strategy for the region including localization, brand management and distribution at a wholesale and retail level  • Mei has over 10 years of working experience in mainland China and is equipped with a deep understanding of local business nuances, navigation of the rapidly developing local fashion and retail environment. She spent 4 years as Account Director of a local agency for leading clients such as Diane Von Furstenberg, Y-3, adidas SLVR, DVF and D:FUSE shoes in crafting their market entry strategies

MEIPING@AUSLABELS.COM
QUALS - BCOMM (FINANCE); BA (MANDARIN CHINESE)

• Mei joined AFL in October 2014 and is responsible for building AFL’s overall presence in China. Mei leads the execution of the marketing strategy for the region including localization, brand management and distribution at a wholesale and retail level

• Mei has over 10 years of working experience in mainland China and is equipped with a deep understanding of local business nuances, navigation of the rapidly developing local fashion and retail environment. She spent 4 years as Account Director of a local agency for leading clients such as Diane Von Furstenberg, Y-3, adidas SLVR, DVF and D:FUSE shoes in crafting their market entry strategies

MEI PING-DOERy
CEO, CHINA

ZEINAB@AUSLABELS.COM   QUALS - MBA; BSC.; ADR   • Zeinab brings strong financial and operational acumen through 10 years of apparel experience in budgeting, reporting and retail and ecommerce operations across design, supply chain and logistics and store and digital ops  • Zeinab joined AFL in July 2015 from Joes Jeans Inc, CA where she was Director of Operations and Finance  • Zeinab is responsible for the management of the US office, ensuring alignment with the AFL strategy and control of finance and operations for customer and supplier

ZEINAB@AUSLABELS.COM
QUALS - MBA; BSC.; ADR

• Zeinab brings strong financial and operational acumen through 10 years of apparel experience in budgeting, reporting and retail and ecommerce operations across design, supply chain and logistics and store and digital ops

• Zeinab joined AFL in July 2015 from Joes Jeans Inc, CA where she was Director of Operations and Finance

• Zeinab is responsible for the management of the US office, ensuring alignment with the AFL strategy and control of finance and operations for customer and supplier

ZEINAB CHAMSINE
VP OF OPERATIONS, AMERICAS

ADAM@AUSLABELS.COM.AU   QUALS – B APPSC; BACC; CA   • Adam is a Chartered Accountant with over 15 years experience across commerce and public practice in finance and advisory roles  • Adam joined AFL in July 2012, and is responsible for preparation of financial accounts, control of funds, payroll and complying with requisite statutory regulations  • Adam’s pervious roles include Manager in taxation and business services in public practice

ADAM@AUSLABELS.COM.AU
QUALS – B APPSC; BACC; CA

• Adam is a Chartered Accountant with over 15 years experience across commerce and public practice in finance and advisory roles

• Adam joined AFL in July 2012, and is responsible for preparation of financial accounts, control of funds, payroll and complying with requisite statutory regulations

• Adam’s pervious roles include Manager in taxation and business services in public practice

ADAM BRAZIER
financial controller

LAURA.ALLEN@AUSLABELS.COM.AU     QUALS - BA (HONS); FASHION MERCHANDISE MANAGEMENT   • Laura has over 15 years experience of working in planning and buying departments in the retail fashion industry  • Laura has worked for major global players in the UK market and overseas, including Next plc and Topshop  • Laura joined AFL in 2017 and was focused on re-structuring the design process by informing ideal range size, reviewing the buying process and setting up new reports / procedures to improve sales and maximise profitability

LAURA.ALLEN@AUSLABELS.COM.AU
QUALS - BA (HONS); FASHION MERCHANDISE MANAGEMENT

• Laura has over 15 years experience of working in planning and buying departments in the retail fashion industry

• Laura has worked for major global players in the UK market and overseas, including Next plc and Topshop

• Laura joined AFL in 2017 and was focused on re-structuring the design process by informing ideal range size, reviewing the buying process and setting up new reports / procedures to improve sales and maximise profitability

LAURA ALLEN
HEAD OF PLANNING & BUYING

 
 
TESS.JOSLIN@AUSLABELS.COM.AU     QUALS - BBUS (FASHION DESIGN)   • Tess has experience in global wholesale and logistics from working in the UK for 5 years. She has over 8 years of sales management experience including both international and Australian major accounts  • Previous roles include brand management and overseeing design and range building, across both footwear and apparel  • Tess joined AFL in 2018 after returning from Sydney and has focused on increasing sales, nurturing relationships, sourcing new wholesale partners and implementing sales strategy for growth in the Australian market

TESS.JOSLIN@AUSLABELS.COM.AU
QUALS - BBUS (FASHION DESIGN)

• Tess has experience in global wholesale and logistics from working in the UK for 5 years. She has over 8 years of sales management experience including both international and Australian major accounts

• Previous roles include brand management and overseeing design and range building, across both footwear and apparel

• Tess joined AFL in 2018 after returning from Sydney and has focused on increasing sales, nurturing relationships, sourcing new wholesale partners and implementing sales strategy for growth in the Australian market

TESS JOSLIN
NATIONAL SALES MANAGER

SARAH@AUSLABELS.COM.AU     QUALS – B.MARKETING   • In her role as Global Marketing Manager, Sarah supports local teams with the development and implementation of AFL’s global marketing multi-channel strategy. This encompasses both wholesale and retail, with a strong focus on driving brand awareness and customer acquisition in growth markets and working closely with Creative, Marketing, PR and Digital teams to deliver this  • Sarah joined AFL in 2016 after returning from several years in London where her focus was in supporting the challenges presented to fashion retailers in the newly emerging omni-channel space, which included The Aurora group (Coast, Karen Millen, Oasis) and Tesco’s fashion brand- F&F

SARAH@AUSLABELS.COM.AU
QUALS – B.MARKETING

• In her role as Global Marketing Manager, Sarah supports local teams with the development and implementation of AFL’s global marketing multi-channel strategy. This encompasses both wholesale and retail, with a strong focus on driving brand awareness and customer acquisition in growth markets and working closely with Creative, Marketing, PR and Digital teams to deliver this

• Sarah joined AFL in 2016 after returning from several years in London where her focus was in supporting the challenges presented to fashion retailers in the newly emerging omni-channel space, which included The Aurora group (Coast, Karen Millen, Oasis) and Tesco’s fashion brand- F&F

SARAH THOMPSON
GLOBAL MARKETING MANAGER

MARIA@AUSLABELS.COM.AU     QUALS - BCOMM, BBUS (COMM LAW), CA (GRAD DIP ICAA)   • Maria is a Chartered Accountant with over 14 years experience across business services, commerce and forensic accounting  • Maria joined AFL in 2015, and works on various special projects, including ERP implementation and system improvements  • Maria has previously worked in practise and commerce, including for a US listed company in management roles across financial, management accounting and analysis

MARIA@AUSLABELS.COM.AU
QUALS - BCOMM, BBUS (COMM LAW), CA (GRAD DIP ICAA)

• Maria is a Chartered Accountant with over 14 years experience across business services, commerce and forensic accounting

• Maria joined AFL in 2015, and works on various special projects, including ERP implementation and system improvements

• Maria has previously worked in practise and commerce, including for a US listed company in management roles across financial, management accounting and analysis

MARIA MICHALATOS
PROJECT ACCOUNTANT

KRISTY@AUSLABELS.COM.AU   • Kristy has over 30 years of experience in local and offshore manufacturing, supply chain and logistics management  • Having grown up working in her family business, Kristy gained on the job skills from a very early age, which she has since developed and refined in various management level roles  • Kristy joined AFL in 2015 in her role as Production Manager. Since then, the scope and level of her role has grown with the business and Kristy now manages logistics, and works closely with quality assurance and our product development teams across our entire supply chain and critical path

KRISTY@AUSLABELS.COM.AU

• Kristy has over 30 years of experience in local and offshore manufacturing, supply chain and logistics management

• Having grown up working in her family business, Kristy gained on the job skills from a very early age, which she has since developed and refined in various management level roles

• Kristy joined AFL in 2015 in her role as Production Manager. Since then, the scope and level of her role has grown with the business and Kristy now manages logistics, and works closely with quality assurance and our product development teams across our entire supply chain and critical path

KRISTY JOHNSON
PRODUCTION MANAGER 

JARED@BNKR-STORE.COM     QUALS - BA (NEW MEDIA)   • Jared is an eCommerce & Digital specialist with over 10 year’s online business experience encompassing UX UI design, digital marketing, trading, operations and digital strategy  • Jared joined AFL in 2013 to support the development and growth of the AFL digital team and transactional ecosystem  • Jared has previously worked in digital management roles both locally and internationally across industries such as luxury goods, IT & data supplies, music and apparel within organisations, start-ups and through consultation

JARED@BNKR-STORE.COM
QUALS - BA (NEW MEDIA)

• Jared is an eCommerce & Digital specialist with over 10 year’s online business experience encompassing UX UI design, digital marketing, trading, operations and digital strategy

• Jared joined AFL in 2013 to support the development and growth of the AFL digital team and transactional ecosystem

• Jared has previously worked in digital management roles both locally and internationally across industries such as luxury goods, IT & data supplies, music and apparel within organisations, start-ups and through consultation

JARED BROWN
HEAD OF ECOMMERCE

NELLY.DESOUSA@AUSLABELS.COM.AU     QUALS - B.MARKETING   • Nelly has long history working in the Australian apparel industry with over 42 years experience - 32 years in Quality Assurance - both nationally and internationally  • Nelly has worked across various categories for adult and children’s wear specialising in fit and construction, manufacturing, textiles, process, procedures and ethical sourcing - ensuring product is fit for purpose and with speed to market  • For several years, Nelly worked on the ground within factories in China, India and Bangladesh  • In 2018, Nelly moved to Adelaide to join the AFL team - supporting and sharing her expertise

NELLY.DESOUSA@AUSLABELS.COM.AU
QUALS - B.MARKETING

• Nelly has long history working in the Australian apparel industry with over 42 years experience - 32 years in Quality Assurance - both nationally and internationally

• Nelly has worked across various categories for adult and children’s wear specialising in fit and construction, manufacturing, textiles, process, procedures and ethical sourcing - ensuring product is fit for purpose and with speed to market

• For several years, Nelly worked on the ground within factories in China, India and Bangladesh

• In 2018, Nelly moved to Adelaide to join the AFL team - supporting and sharing her expertise

NELLY DE SOUSA
QA MANAGER

SIMONE@AUSLABELS.COM.AU     QUALS - B.LAWS (HONS)   • Simone is a qualified lawyer with previous experience in corporate firms in both Executive Assistant and legal support roles  • Simone joined AFL in 2015 as an Executive Assistant supporting the Co-Founders and global management team. Simone’s role has since expanded to encompass human resources, recruitment, legal, other contractual matters and general support across various projects and departments  • Simone is the AFL Company Secretary and provides support to the Board and senior executives

SIMONE@AUSLABELS.COM.AU
QUALS - B.LAWS (HONS)

• Simone is a qualified lawyer with previous experience in corporate firms in both Executive Assistant and legal support roles

• Simone joined AFL in 2015 as an Executive Assistant supporting the Co-Founders and global management team. Simone’s role has since expanded to encompass human resources, recruitment, legal, other contractual matters and general support across various projects and departments

• Simone is the AFL Company Secretary and provides support to the Board and senior executives

SIMONE CHATTERTON
EA / PEOPLE & CULTURE

HERMELA@BNKR-STORE.COM     QUALS - B.INTERNATIONAL STUDIES / MEDIA   • Hermela joined AFL in 2014 in a Customer Care Stylist role. Within 12 months she was promoted into a senior role as Head of Customer Care  • In 2015 Hermela was instrumental in supporting the growth of BNKR internationally, setting up a Customer Care team in our LA office. With teams operating in both hemispheres, the department is closing the gap on offering 24 hour / 7 day service  • Hermela’s role now also encompasses BNKR retail operations more broadly - including our bricks and mortar stores. In November 2018 Hermela relocated to LA to increase BNKR brand awareness in the US market

HERMELA@BNKR-STORE.COM
QUALS - B.INTERNATIONAL STUDIES / MEDIA

• Hermela joined AFL in 2014 in a Customer Care Stylist role. Within 12 months she was promoted into a senior role as Head of Customer Care

• In 2015 Hermela was instrumental in supporting the growth of BNKR internationally, setting up a Customer Care team in our LA office. With teams operating in both hemispheres, the department is closing the gap on offering 24 hour / 7 day service

• Hermela’s role now also encompasses BNKR retail operations more broadly - including our bricks and mortar stores. In November 2018 Hermela relocated to LA to increase BNKR brand awareness in the US market

HERMELA KEBEDE
HEAD OF CUSTOMER CARE / RETAIL