Australian Fashion Labels – the Adelaide-based company whose labels now have over 3,000 stockists worldwide and satellite offices in Melbourne, Los Angeles and Shanghai – have enjoyed exponential growth since its inception in 2007. Each of the company’s labels – C/MEO COLLECTIVE, Finders Keepers, Keepsake, The Fifth Label, and Jaggar represent a distinct aesthetic within the contemporary womenswear market, through their focus on on-trend shapes, exclusive prints and quality fabrications. With a growing online presence in retailer BNKR, Australian Fashion Labels continues to be one of the most exciting fashion houses out of Australia.
Reporting to the Head of eCommerce, this role is responsible for supporting across all elements of the day to day running of our BNKR and labels eCommerce platforms. You will assist across varied areas including CMS, analytics, tech-marketing, affiliate marketing, research, project management and development. You will provide BNKR standard customer care to our affiliate partners, nurturing relationships and optimizing operations to ultimately maximise sales.
Taking a strategic approach, you will regularly analyse and report on metrics and data – sharing insight with our teams and taking initiative to maximise growth and revenue. Taking ownership of the above, you will work to dynamic timelines both independently and with regular collaboration. It is crucial that you continually manage various tasks and changing priorities, adhering to deadlines and communicating accordingly. You will strive to reach your team’s KPI targets and goals, while also meeting or exceeding your own, and contribute to an engaged team environment.
The main responsibilities include but are not limited to:
Assisting with the development and analysis of our broader digital strategy – taking a proactive approach to promote continuous improvement;
Performing daily stock, product detail, pricing and general platform checks to ensure consistency and accuracy across international regional and local sites – rectifying errors and flagging issues accordingly;
Supporting with troubleshooting – liaising with various departments to resolve and actioning fixes;
Assisting with the development of SEO and SEM channels;
Researching competitors and industry generally to inform and initiate eCommerce development projects;
Monitoring and optimizing customer lifecycle and personalized segmented marketing campaigns;
Enabling new collections in line with global release dates - and uploading additional stock imagery to CMS;
Managing operations and customer care for our network of affiliate partners - communicating offers and optimising sales;
Highly organized, flexible with proven multi-tasking ability.
Superior attention to detail.
Confident, enthusiastic, passionate about fashion / retail industry.
Natural affinity with style, proven market and product knowledge;
Understanding of customer lifecycle and email marketing principles;
Advanced communication skills, both written and verbal.
Ability to work well under pressure in a fast -paced, collaborative environment.
Alignment with AFL culture, policies and personnel procedures.
To be successful in this role, you will have:
Tertiary qualification in related discipline (preferred).
Experience within fashion / retail industry (preferred).
Experience using eCommerce platforms, CMS, Microsoft Excel and Analytics (preferred).