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Dictating Future Taste

Since establishment in 2010, C/MEO has endeavoured to build its own signature aesthetic through inspired use of directional prints, premium fabrics and strong silhouettes.

Apart, each piece created is wearable innovation; together, a formidable collection of sartorial strength, always championing beauty and form through directional design.
C/MEO's consistent innovation and boundary pushing, cements their position as an authority in the Australian and global fashion scene.
A C/MEO woman interprets the garments in her own way, which is an empowering motive for the design team to consistently strive for new heights.

The C/MEO girl is culturally engaged and ahead of the pack.  You'll find her at the latest exhibition or opening of a new bar you'd never heard of until now.
She is a risk taker but not reckless when it comes to fashion. Empowered by her choices, she is a leader and a source of inspiration for her friends.
Her style is authentic and always true to her tastes; she knows what she likes, what she wants and how to make it her own. 

Each of C/MEO’s eleven yearly collections hinges from a central theme, which inspires the fundamental prints, shapes and fabric. Therefore, each C/MEO range can be seen as a capsule collection,
where one range can stand independently from the others. 
Together, they form a formidable collage of wearable innovation. In this respect, C/MEO are truly innovative,
as the process behind their creation runs deeper than just clean lines and following trends.

 

About the Designer

 

It was early in high school that Siham Elmawey found her desire for fashion design,
cutting her teeth on textiles and fabrication through re-designing vintage pieces to sell at local markets.
While honing her skills at TAFE SA fashion collage, she was scouted in November 2012 during her second year.
Australian Fashion Labels Creative Director, Melanie Flintoft, saw Siham's keen eye and natural ability,
quickly appointing her as Assistant Designer for C/MEO the Label. From the start, Siham's style threw a
modern spin on the classics and was a perfect match for C/MEO's bold silhouettes and unique prints.

Appointed Head Designer of C/MEO COLLECTIVE at just 22, Siham has landed her dream role.
"I have so many ideas for C/MEO's future, says Siham. Growing with the label over the years,
I have seen it go from strength to strength. I'm evolving as a designer and I'm so excited to
show our devoted followers where we are taking the label."

 
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