Launched in 2011, BNKR Online proved pivotal in establishing the presence and strength of our labels in the global retail market. Today, a global hub for customers to shop the largest range of AFL labels, BNKR is a directional omni-channel platform with a customer database of 150,000 subscribers.
By curating a fresh selection of apparel, accessories and footwear that considers all styles, trends and occasions, BNKR encourages everyone to create looks that are effortless, confident and undeniably theirs. This core aesthetic inspires the IT girl who wants to stay ahead of the pack.
In April 2014, the rapid success of BNKR Online led to the opening of the flagship BNKR Retail store in Adelaide, South Australia. BNKR stores embody the ethos of BNKR and connect our customer tangibly to our labels – translating our vision into a physical space. Today our journey continues globally, with BNKR stores being rolled out in major cities from 2016, Downtown Los Angeles in April 2016, as we continue to expand our customer reach.