DIRECTOR OF MARKETING, US
Los Angeles, US Office
 

Australian Fashion Labels – the Adelaide-based company whose labels now have over 3,000 stockists worldwide and satellite offices in Melbourne, Los Angeles and Shanghai – have enjoyed exponential growth since beginning in 2007. Each of the company’s labels – C/MEO COLLECTIVE, Finders, Keepsake, The Fifth Label, and Jaggar represent a distinct aesthetic within the contemporary womenswear market, through their focus on on-trend shapes, exclusive prints and quality fabrication. With an online and bricks-and-mortar presence in retailer BNKR, Australian Fashion Labels continues to be one of the most exciting fashion houses in Australia.

The Role: We currently have a rare opportunity for an experienced Marketing Manger to join our team in our US office based in Los Angeles.  This dynamic role encompasses the following key responsibilities:

Strategy

  • Collaborates with AFL Regional Marketing Teams to create global marketing strategy for both BNKR Retail and AFL Brands in Wholesale.
  • Develops annual US Marketing Calendar
  • Builds and manages annual US Marketing Budgets
  • Sets KPI’s per year, and ROI targets per initiative aligned with company goals and revenue plan
  • Production of the marketing plan in accordance with revenue plan, SWOT analysis, and regular competitor checks

Branding + Advertising

  • Champion brand values and ensure Australian Fashion Labels and external parties adhere to brand standards and positioning, identity and guidelines in all internal and external communications
  • Carry out regular brand checks and audits, and implement marketing communications approval process
  • Secure free/paid advertising opportunities to expose brand names across US market
  • Collaborate on media plan for key seasonal campaigns and product launches
  • Work cross-functionally with all departments to communicate consistent consumer messaging across all touch points

Wholesale Marketing

  • Partner with major wholesalers to push sell through and visibility of AFL brands within their business
  • Ensure merchandising opportunities are maximized (in store, online)
  • Manage expectations with wholesalers to ensure they are meeting requirements on agreed marketing strategy
  • Strategically plan and spend co-op marketing dollars and build out incremental annual budgets for key wholesalers
  • Maximize cross promotions with external brand partners
  • Liaise with top accounts on creative content needs on a seasonal basis.
  • Brief internal Creative Department on content needs for top accounts, and provide final content to relevant accounts.
  • Optimize communication between Marketing/PR, in-house sales team, and sales agents for streamlined planning with stockists

Retail Marketing

  • Implement marketing initiatives to grow sales for BNKR and all labels in the US retail locations
  • Collaboratively plan seasonal event and promotional opportunities for retail to drive traffic and sales
  • Measure ROI on all Marketing campaigns and publish results
  • Collaborate on all retail events for the US- both in-store and pop-up events

Online Marketing

  • Implement marketing initiatives to grow sales for BNKR online and drive traffic to labels’ websites
  • Collaborate on seasonal promotion and campaign opportunities for BNKR online
  • Measure ROI on all US Marketing campaigns and report results
  • Collaborate on and expand affiliate programs for the US site
  • Provide feedback to tailor global web content specific to US market

Partnerships / Sponsorships / Events

  • Actively seeks opportunities for partnerships with other organizations to expose (eg. accessories, magazines etc.) Australian Fashion Labels to new audiences and favourably position their brands within the market
  • Select vertical brand partners for cross promotion and in-kind donations to add value to the annual marketing spend
  • Maintain alignment with key high profile events in the region
  • Seek financial sponsors to supplement AFL marketing spend and assist with brand activations
  • Maintain relationships with key sponsors

Social Media

  • Advise on regional events and holidays to be incorporated into social media calendar
  • Collaborate with Global marketing team to drive revenue via AFL social media following
  • Advises social media team on relevant content and ideas for follower growth
  • Partner with PR to create local content creation for social as needed
  • Provide live social media assets from US based events

Internal Communications + Reporting

  • Provides monthly recaps on US marketing initiatives
  • Tracks spending and provides quarterly budget updates
  • Recommends adjustments to annual plan based on historical data and campaign analyses
  • Collates market intelligence and competitor tracking
  • Researches customer insights and reports findings
  • Meet with brand managers on a quarterly basis to revaluate brand strategies

To be considered for this role, you will possess the following attributes:

  • Strong presentation skills
  • Excellent organizational, verbal and written communication skills
  • Creative, energetic and motivated
  • Analytical, Strategic, Organized
  • Goal oriented, forward thinker
  • Passionate about fashion and retail industry
  • Ability to be effective cross-functionally in a global business

Further, you will possess the following proven skills and experience:

  • Bachelor’s degree or MBA in Marketing or Communications
  • 5-7 years experience in Marketing, preferably in the Fashion/Retail industry
  • Experience in advertising, events, retail marketing, digital marketing, wholesale, and social media
  • Proficient in Microsoft Office Suites and online marketing platforms (Reward Style, Rakuten Linkshare, Commission Factory, Google Analytics, etc.)
  • Strong proficiency in retail math, extraction and review of digital marketing analytics and reporting
  • Strong relationships with key industry professionals
  • Proven success managing a team of direct reports

*Relocation assistance not provided
To apply, please send your resume to jobs@auslabels.com