An innovative international fashion business, Australian Fashion Labels offers fast contemporary fashion and affordable luxury apparel across its now five in-house labels.
In 2007, company directors Dean and Melanie Flintoft founded Australian Fashion Labels in Adelaide, South Australia with the introduction of Finders Keepers. With its focus on quality and on-trend pieces with trans-seasonal appeal, the label truly flourished. From there, the company has introduced four other labels – namely, C/MEO Collective in 2010, Keepsake in 2011, The Fifth in 2014, and Jaggar Footwear in 2016.
Each brand has found global success in its own right through its dynamic release of monthly ranges, yet maintaining a strong focus on the core aesthetic on which it was founded. Australian Fashion Labels now sells through stockists with over 1,700 stores worldwide including major department stores, as well as its own online and bricks and mortar retail platform - BNKR.
As the brands grow, the team constantly challenge themselves to deliver directional and innovative collections that will impact, and essentially mould, the future of fashion. The company remains head quartered in Adelaide, South Australia, and now employs over 130 staff worldwide.
2007 - Melanie and Dean Flintoft launched Australian Fashion Labels
with their break through label Finders Keepers
2010 - Cameo (now C/MEO Collective) launched
2011 - Keepsake the Label launched
BNKR (our in-house retailer) launched online
2013 - Australian Fashion Labels moved out of Melanie and Dean’s home to Currie Street head office
2014 - The Fifth Label launched
LA office opened
US BNKR website - Go Live
2015 - BNKR LA pop-up
Melbourne showroom opened
Shanghai office opened
UK BNKR website - Go Live
Hong Kong global distribution centre opened for online fulfilment
Ethical Sourcing Program initiated - Supplier Code of Conducts signed by key suppliers
2016 - Jaggar Footwear launched
BNKR DTLA store opened
Australian Fashion Labels moved to their newly refurbished North Terrace head office
C/MEO Collective’s debut runway at MBFWA, Sydney
Split warehousing - Melbourne distribution centre opened to service Aus and NZ online fulfilment
2017 - ERP System launched (Netsuite)
BNKR China website launched (Mandarin, Chinese currency, Ali Pay)
June 2017 - celebrating 10 years of Australian Fashion Labels